It recently occured to me that maybe Open Science could be marketed more efficiently by simplyfying its messages and better targeting. I often find it difficult to convince scientists to support the idea, because Open Science idea does not seem to solve their problems. Western scientists have the main problem: not enough money – the rest are just details (I will be happy to be proven wrong, but I constantly notice that majority of scientists will happily play in the current academic system as long there’s enough money for their research). How about having the main message of OS movement along the lines of “Open Science = Cheaper Less Expensive Science” (that’s something that Jean-Claude and Cameron say for some time)? I know that we don’t have enough evidence to say so, but on the other hand nobody seems to care that there are better measurements of scientific productivity than impact factor (and have some evidence for that).
Simple message – but also better targeting
Such message is not going to resonate at places that have much more significant problems than lack of money. To me, there are several places in the world that suffer from other issue – isolation. Thomas Erren in his short commentary on Phil’s Bourne “Ten simple rule for getting published” cites Rosalyn Yalow, a Nobel prize laureate:
… I am in full sympathy with rejecting papers from unknown authors working in unknown institutions. How does one know that the data are not fabricated? … on the average, the work of established investigators in good institutions is more likely to have had prior review from competent peers and associates even before reaching the journal.
And it’s just only one side of isolation – there are many more. So, maybe in such places the message of OS should be along the lines of “Open Science = Connected Science” (following one of Deepak’s blog themes), explaining that openness creates connection through which knowledge, experience and recognition can flow both ways?